To continue the precious chapter of Chow Sang Sang 90th anniversary celebration in Hong Kong, the new flagship YUYU jewellery exhibition is now grand opened at the Grand Gateway Atrium, Shanghai.

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In this elegant setting, it’s also full of “fish” ingenuity: the overall design takes the image of YUYU jewellery as the starting point, and uses its evolved simple form as the main theme of the exhibition. With changing lines and angles, the hollow design and patterns to showcase the theme of “fish”, with its graceful and agile movements, symbolizes vitality and prosperity, and has become a totem of the brand, while also carrying an inspiring message of hope and blessings. When the audience moves around, the fish pattern screens also show the transformation of the sense of reality with abstract shapes, bringing a fully experience of the visual sense.

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