TIMELESS RESONANCE
Flagship YUYU Jewellery Collection

Client: Chow Sang Sang      Location: Hong Kong    Year: 2024

To celebrate Chow Sang Sang 90th anniversary - Welcome all of you to experience the New Flagship YUYU Jewelry Collection in Airside Mall Atrium in Hong Kong.
 
The exhibition design is inspired by lanterns, symbolizing the Mid-Autumn Festival’s theme of ”reunion and togetherness”. In this elegant setting, a series of new jewelry pieces will be showcased.
 
The YUYU jewelry collection draws inspiration from the characteristics of fish, embodying the brand‘s philosophy of ”Cyclical Renewal, Endless Vitality,“ blending elegance with the power and blessings that jewelry conveys through the imagery of fish. YUYU breaks the boundaries of traditional gold jewelry, showcasing the subtle and refined aesthetics of Eastern philosophy.