Celebrating the classic blue sailor suit always brings humor and surprises.  In 2019 Donald Duck’s 85th anniversary was celebrated across Shanghai, Xiamen, Hangzhou, and the Powerlong Museum Mall in Ningbo.

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Using the theme ‘Donald Duck Perfect Museum’, Sage House conceptualized Donald as the curator of his own museum giving him the opportunity to be center stage, a departure from his traditional role as supporting actor. Using pop-art and fun, interactive marketing created a distinct opportunity to present a new perspective of classic Disney in the young adults market. Artist Joshua Vides’ ‘Reality To Idea’ x Donald Duck merchandise showcased limited edition merchandise for this exhibition.