DONALD DUCK 85th “THIS IS PERFECT” MUSEUM
Client: Powerlong Museum Location: Xiaman / Shanghai / Hangzhou / Ningbo Year: 2019 IP/Artist: Disney x Joshua Vides
Celebrating the classic blue sailor suit always brings humor and surprises. In 2019 Donald Duck’s 85th anniversary was celebrated across Shanghai, Xiamen, Hangzhou, and the Powerlong Museum Mall in Ningbo.
Using the theme ‘Donald Duck Perfect Museum’, Sage House conceptualized Donald as the curator of his own museum giving him the opportunity to be center stage, a departure from his traditional role as supporting actor. Using pop-art and fun, interactive marketing created a distinct opportunity to present a new perspective of classic Disney in the young adults market. Artist Joshua Vides’ ‘Reality To Idea’ x Donald Duck merchandise showcased limited edition merchandise for this exhibition.
2020 Most Innovative Marketing or Advertising Professional of the Year
2020 Award for Innovation in Branded Entertainment