DONALD DUCK ICE HOUSE
Client: Chengdu IFS Location: Chengdu Year: 2021 IP: Donald Duck
Donald Duck Ice Shop Exhibition Unveiled: Exclusive limited edition refreshing flavor heralds a cool summer! This unique Donald Duck Ice Shop experience was inspired by American-style neon lights and classic diner elements, a style highly favored by young hipsters. Customers interact by spinning the shaved ice-shaped wheel to match their mood to one of the extraordinary, shaved ice creations.
Other surprises include an American-style jukebox transformed into a gift vending machine. Customers click a button to receive mystery special edition Disney soft toys created especially for the event. Sage House created enormous buzz that strengthened Donald Duck brand positioning targeting the young adult market.