Client: HongKong Land The Ring Location: Chongqing Year: 2021 IP: Haribo
Haribo Goldbears have been the gummy candy gold standard worldwide for over 90 years. It is loved by kids and grown-ups alike. Sage House's original Haribo creation, The Goldbear World Wonders, brings childlike memories alive. One of its kind, the Haribo Gummy World Wonders was created by Sage House for Hongkong Land’s The Ring mall opening exhibition. Haribo was featured as the opening exhibit for The Ring’s grand opening in Chongqing, China.
Multiple immersive installations - Let the Sweet Be with You, The Great Sphinx of Giza x Pompeii’s Pillar, The Brandenburg Gate, The Colosseum and Roman Baths – were filled with Haribo’s signature childlike happiness.
2022 Award for Innovation in the Use of Events