HARRY POTTER EXHIBITION
Client: Warner Bros / GES Location: Shanghai Year: 2015 IP: Harry Potter
It was the first time for the remarkable world tour, ‘Harry Potter: The Exhibition’, to be hosted in China.
Partnered with GES Event Management, and Warner Bros, Sage House was officially authorized as the exclusive PR agency on behalf of this exhibition. The Phelps Twins (the Weasley Brothers) also made their appearance as special guests at the opening ceremony during the media events.
In order to add magic and spark for the exhibition, Sage House also invited 30 kids from Dulwich College to dress as little wizards to have extra fun with the VIPs and media. The exhibition generated altogether 5 million RMB media value and attracted more than 12 million visitors.