
SMILEY
LICENSING EXPO 2024 (SHANGHAI)
Client: Smiley Location: Shanghai Year: 2024 IP: Smiley
Smiley has once again collaborated with Sage House this year in Licensing Expo Shanghai (LEC) 2024 in July. The Original Smiley Brand creates the world's best fashion, beauty and lifestyle products.
Inspired by the Smiley Future Positive sustainable smile initiative, the Sage House design team has created works encompassing the ideals from the “Mysterious Forest”. This time, the Smiley face installation symbolizes the sun nourishing the earth with a warm smile, presenting a sensory experience where technology and natural beauty are seamlessly integrated. It conveys happiness and joy to the world, supporting the Smiley Future Positive concept.
Our unique artistic approach captures the harmonious coexistence between humans and nature. Through carefully crafting our designs, we have created an interactive art space embodying a sustainable future, unfolding a brand-new chapter. At the same time, we have also showcased the vibrant vitality and charm hidden within the Mysterious Forest.
Embrace the joy and power of Smiley Originals icon with its unique, art-driven collaborations.