PEANUTS 70th GLOBAL ARTIST
Client: Chongqing IFS Location: Chongqing Year: 2019 IP: PEANUTS
Celebrating the 70th Anniversary of Snoopy, Sage House partnered with Chongqing IFS to host the first Peanuts Global Artist Collective activation in Chongqing, China.
The launch of the remarkable Winter Wonderland featured 7 world-renowned artists to create brand new Peanuts inspired works of art to be used for creating enormous buzz and enhancing consumers to view Peanuts in a fresh new light.
Sage House conceptualized Snoopy and his friends with artist collaborations to ensure Snoopy brand assurance through consumer experience, and subject matter expertise were properly and compellingly communicated. That meant taking a chance with an immersive and innovative approach to inspire our emotions, create and fun and sparkling memories.
2020 Communications or PR Campaign of the Year - Arts & Entertainment
2020 PEANUTS 授权商大会
Most Creative Marketing Agency of the year