Client: Sanlitun Taikoo Li      Location: Beijing    Year: 2025    IP: Smiley x Ryuji Kamiyama

Sage House partnered with Sanlitun Taikoo Li, SMILEY, and acclaimed Japanese artist Ryuji Kamiyama to host the global launch of the SMILEY x Ryuji Kamiyama collaboration.

​

As Christmas fades into the Chinese New Year, the Smiley Christmas installation evolves into the Smiley Chinese Pavilion, seamlessly blending traditional Chinese architecture with modern street art. While the core remains, symbolizing lasting joy, the exterior transforms into a neon-lit pavilion, celebrating reunion, prosperity, and new beginnings at Taikoo Li Sanlitun.

​

"Let's Smile" into the Year of the Snake!